Figures from Standard’s 2014 Knowledge Report ‘Building your future with print’ recommend that multiple thirds of print purchasers are utilizing cross-media, however just a single fifth of business printers are offering it. The investigation likewise discovered that around 50% of the print purchasers would contact their printers for counsel on consolidating print with different media.

That actually leaves many print purchasers who aren’t utilizing cross-media or are not getting some information about it, and the clear absence of client request is one reason given by printers for not researching further. A portion of that obvious lack of engagement may simply be obliviousness about what’s conceivable, or the supposition that a printer wouldn’t have the option to offer the entire support.

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